The well-known Swiss watch brand Swatch (hereinafter referred to as Swatch) held a press conference today to launch a new product jointly designed with Wang Junkai. Mr. Carlo Giordanetti, Global Creative Director of Swatch, Ms. MollyGu, Vice President of China, and Wang Junkai, the brand’s global image spokesperson, attended the press conference and unveiled the new product at the scene. The new products jointly designed with Wang Junkai include two single-piece watches and a limited number double watch set gift box with 6 buckle rings. Swatch’s infinite creativity showcases the dazzling and shiny side of this new generation of popular star ‘Universe Star’ and the bright and fresh side like ‘the vast sea’. Swatch not only created special-shaped star and spray removable watch head decorative accessories, emphasizing design elements; it also used the initials of Wang Junkai’s English name (KARRYWANG), birthday (September 21) and release date (March 28 (Day) Named new watches: ‘K921 Planet’ watch with star crown and ‘W328 Submarine’ watch with spray crown.
Swatch’s global image ambassador Wang Junkai wore a ‘W328 Submarine’ watch with a spray head decoration accessory to attend the press conference
The conference site was also arranged with ‘cosmic stars’ and ‘the vast sea’ as inspiration elements. The scattered lighting gently reflects a little warm light, and a layer of ripples is sprinkled on the ground, so that the guests feel as if they are on a quiet sea lit by moonlight and stars. At the same time, there is also a retro TV pyramid, which loops the creative videos recorded by fans for Swatch and Wang Junkai, attracting many guests to stop and watch and share photos.
At the event, Wang Junkai wore a blue-gray suit and a star brooch. He appeared on the stage in a fresh and handsome and juvenile pose, and unveiled the new watch with Mr. CarloGiordanetti and Ms. MollyGu. Later, on behalf of Swatch, Ms. MollyGu presented Wang Junkai with a gift box No. 921 with the same serial number as his birthday. Not only to commemorate this cooperation, but also hope that ‘Star’ and ‘Sea’ will continue to accompany Xiaokai and bring him more inspiration. In this regard, Wang Junkai said: ‘Thank Swatch for his support. I am very happy to have the opportunity to participate in this joint design of watches and also enjoy this process. This will be an unforgettable experience in my life. This cooperation not only Let me inspire a lot of new inspirations and gain a sense of accomplishment. At the same time, I am also very happy to share this joy with you here. I hope that our jointly designed watches can accompany and encourage more to own Wonderful teenagers chase their dreams. ‘
Swatch’s global image ambassador Wang Junkai showed the limited number double watch set gift box presented by the Swatch brand live
(From left to right) Ms. MollyGu, Vice President of Swatch China, Wang Junkai, Swatch’s global image spokesperson, and Mr. Carlo Giordanetti, Swatch’s Global Creative Director
Mr. CarloGiordanetti said: ‘Swatch has been very closely connected with contemporary art since its birth. It is a creative drawing board chosen by many famous artists, musicians and fashion designers around the world. This time with Wang Junkai, he designed the watch. It was also a different cross-border cooperation, which deepened my understanding of Xiaokai. He has a unique young temperament and the courage to dare to try new things, which is in line with Swatch’s brand spirit. I believe This is one of the reasons why our cooperation has been so successful. ‘
Ms. MollyGu also said: ‘The brand has always encouraged young people around the world to actively explore the unknown of life and be brave to express themselves with a vibrant personality style and a positive rebellious spirit. The watch created together with Wang Junkai not only helps Wang Junkai discover the experience of life To show his creativity in every possible way, he hopes to use his unique personal charm to inspire more people to adhere to their unique style and enjoy every unrepeatable and fun-filled moment in life. ‘
Swatch’s global image ambassador Wang Junkai wears the ‘K921 Planet’ watch with star head decoration
Swatch is committed to showing the brand’s creativity to the world through its fun and unique products. The joint design watch launched this time echoes the design theme and inspiration everywhere: the shining stars and tumbled wave elements are presented in the form of exquisite crown decoration accessories, lighting up the same elements with the black and blue main colors Pattern surface. The limited number double watch set gift box also contains 6 replaceable buckle loops, giving customers a richer experience of dressing.
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