At 2 pm on September 19, 2012, the well-known Swiss watch brand Baume & Mercier released a new Clifton series watch in Shanghai. This is the brand For the first time, it chose to release its new watch collection in China.
Mr. Wan Yalun, CEO of Baume & Mercier, and Ms. Dong Jie, best friend of the Baume & Mercier brand
As the perfect companion for men’s professional elites, spanning 182 years of pure watchmaking history, drawn from the New York metropolitan style in the 1950s, the Crichton series landed in Xintiandi, Shanghai-this is the prosperous landmark of the modern era, which was first revealed to the world face. Baume & Mercier CEO Mr. Alain Zimmermann, Design Director Mr. Alexandre Peraldi, together with Baume & Mercier’s best friend and well-known movie star Ms. Dong Jie appeared at the world premiere of Baume & Mercier’s new Clayton series. On the same day, many industry elites visited the event, including Zhang Xiangdong, the founder and president of 3G Portal, the famous pianist Sun Yingdi, the well-known sculptor Gao Xiaowu, and Leo Hwang, executive director of Parkview Green. The stars hold the moon, and they are prosperous, witnessing the unique charm of the new Clifton series.
Model showcases new Crichton watch
梭 Shuttle 182 years of history, tasting watchmaking culture
Baume & Mercier Clifton Series World Premiere Dinner
Today, Baume & Mercier has created a unique space to showcase the 182-year history of the brand to watch lovers. This time, a total of 15 antique watches arrived from Shanghai for the first time for display in the Swiss Brand Museum, each of which reflects the classic and timeless beauty. The most striking of these is undoubtedly the inspiration of this release of the Clayton series. Its easy-to-read classic arc-shaped dial condenses elegant retro gentlemanishness. In addition, there are many antique watches that represent the masterpieces of watchmaking achievements and heritage. The tourbillon chronograph in 1893 won the first place in the Royal Observatory timing competition. And set a record high of 91.9 points at that time, this record has been maintained for ten years; an 18K gold manual winding mechanical movement pocket watch in 1940 won the mark of Geneva-the highest glory in the watch industry; launched in the late 1940s One of the most successful watches in history: Marquise, the dial of this jewellery watch is completely built into the strap, and the superb craftsmanship is amazing, until the late 1960s, it has been the brand’s star watch . Listening to the sound of the movement of the movement, time seemed to freeze and stagnate. What’s more worth mentioning is that for the first time for this event, the Musée Jurassiend’Art et d’ Histoire Museum in Switzerland lent out the Baume family crest and family album, which records the precious history.
Baume & Mercier CEO Mr. Wan Yalun (fourth from left) poses with models demonstrating the new Clifton collection
For nearly two centuries, traces of time are engraved in the nostalgic furnishings on the site. Old photos and historical records of the family quietly tell the glorious history of the celebrity family. In 1830, the brothers Louis-Victor and Célestin Baume founded the fine watchmaking workshop in the small town of Les Bois, Switzerland. They soon gained a good reputation in the field of fine watchmaking. In 1851 ‘Baume Bros’ was founded in London, and continued to expand its international business, creating a legend in the watch industry. By the end of the 19th century, the brand began to gain international fame and won numerous awards at international exhibitions held in Paris, Melbourne, Zurich, Amsterdam, London and Chicago, becoming the leader in the watch industry.
Alexandre Peraldi, Design Director of Baume & Mercier
In 1918, the third generation leader of the Baume family, William Baume and Paul Mercier met in Geneva. Out of their passion for watchmaking, they co-founded the Baume & Mercier brand. From generation to generation, from fraternity to deep friendship and entrepreneurship, from sophisticated and sophisticated watchmaking technology to far-sighted innovation, Baume & Mercier has always adhered to the motto of ‘Aestheticism and only manufactures watches of the highest quality’ and has won numerous Awards, gold medals and awards from international watchmaking authorities. In 1920, Baume & Mercier became the manufacturer of movements with the most Poinçon de Genève seals, and was awarded a certificate. Today, the brand is still a perfect example.
Following the footsteps of time, people enter another room. The retro display is like a New York office in the 1950s, all revealing a gentle and gentle gentleman. The design inspiration of the new Clifton series is drawn from a classic watch from the 1950s. It has a modern elegant appearance and sophisticated traditional high-end watchmaking techniques, showing unique taste and outstanding style of successful people. Every watch enthusiast present was amazed.
Keep abreast of the trend of the times and adhere to traditional craftsmanship. The new Clifton series has smooth lines, perfect proportions, and simple and elegant designs that show low-key luxury. 1950 was a golden age recognized in the watchmaking industry. The classic circular arc dial of Crichton, the unique lugs and the double beveled design on the side of the watch were inspired by the delicate lines of an antique wrist at the time. All are equipped with a self-winding mechanical movement, equipped with a stainless steel or 18K red gold case and a crocodile leather strap, which is both classic and elegant, and contains the essential characteristics of high-end watches. Whether in Manhattan, New York or Shanghai Xintiandi, it perfectly integrates with the characteristics of the times and the urban prosperity, and interprets the male elegance, perseverance and aggressive style.
The urban elites, including Zhang Xiangdong, the founder and president of 3G Portal, the famous pianist Sun Yingdi, the well-known sculptor Gao Xiaowu, and Leo Hwang, executive director of Parkview Green, all wore different Clayton watches and wrists. The elegant elegance revealed between them complements their elite identity, and the essence of classics and modernity is sublimated. For Clayton men, while coping with the fast-paced life, they also know how to enjoy quietness alone. They work in the workplace and enjoy happy moments with their families. They are brave enough to accept challenges and seek peace and fulfillment in their hearts. The timeless values and fine design shown by the Crichton series watches are a perfect interpretation of the brand’s motto: Life is about moments. As a precious commemoration of a special moment, the Crichton watch seals every profound precious memory, leaving eternal monumental meaning and sincere emotion.
Mr. Wan Yalun (third from left), CEO of Baume & Mercier, and Zhang Xiangdong (first from left), founder and president of 3G Portal, an industry leader
With her elegant and intellectual image, Ms. Dong Jie, a well-known friend of the famous brand and well-known movie star, set off the Cleton men with extraordinary beauty. ‘I have always been a loyal fan of Baume & Mercier watches,’ said Dong Jie. ‘The Clifton watch is low-key and simple, yet it has the classic and modern atmosphere, which is very in line with the ideal male image.’
Ms. Dong Jie, a good friend of Baume & Mercier watch brand, and a famous movie star
In order to celebrate the world premiere of the Clifton series, Baume & Mercier specially set up a Clifton series exclusive website clifton.baume-et-mercier.cn. On the website, you can admire the fashion watches and ‘Life is about Moments’ ‘Micro Movie Series. At the same time, netizens can share their insights on life and precious moments in life through interaction with the official Weibo weibo.com/baumemercier.
‘The Clifton collection is inspired by historical models from the 1950s. The New York fashion of 1950 is still modern today, and it is similar to Shanghai’s Shanghai style. This cultural fit is also our choice of Shanghai Xintiandi Global One of the reasons for the launch, ‘said Alain Zimmermann, CEO of Baume & Mercier.’ Today, Baume & Mercier launches the Clayton series. We look forward to this extraordinary and timeless new series that will accompany more elite men Chase the rhythm of the city together and enjoy the feeling of life! ‘
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