(Switzerland Linn – 2017) Pioneering watch brand RADO and Rado joined hands with Japanese avant-garde fashion designer Morinaga Mori to present the RADO True Radar Shadow Phantom Watch, depicting the beauty of light and darkness. Based on the exquisite appearance and high-tech construction of the classic True series watches, the brand incorporates designer Morinaga’s extraordinary treatment of light and color into it. RADO Swiss Radar Limited Edition True series Shadow phantom watches came into being.
Morinaga Bunyan is a fearless innovator who can ingeniously fuse fashion with technology. His most well-known works are fabrics that can show different colors under different light. This designer brings the dream-changing design concept to the watch world through the new True series Shadow phantom watch. The dial of the True Shadow phantom watch turns black when exposed to sunlight. But as the sun goes down, the dial gradually turns grey, and eventually becomes completely transparent, and the beating Swiss movement is thus revealed.
‘The design concept of this watch is the use of color increase and decrease,’ Morinaga explained. ‘When designing the watch, I tried to capture the essence of time passing, using a photochromic lens that changes color based on ultraviolet light.’
Never seen before
The shiny midnight black surface of the True Shadow phantom watch is made of polished high-tech ceramic. The iconic material of this RADO Swiss radar watch is loved by advanced watchmakers for its beauty, comfort and high wear resistance. Thanks to the black lacquered dial, the watch reveals a mysterious black under the sun-as its name suggests. In the absence of ultraviolet light, the shadow on the dial gradually disappears, turning into a hollow watch that combines superb craftsmanship and subtle beauty.
‘My design philosophy is to present things that were otherwise invisible,’ Morinaga explained. ‘Similar to a person taking off his shirt and showing the skin underneath.’
‘Mr. Morinaga is a great designer who has the courage to try,’ commented Matthias Breschan, global president of Rado. ‘His work with innovative materials has made a new breakthrough in the fashion industry, and RADO is proud to integrate his design ideas into the watchmaking industry with the new True True Shadow phantom watch.’
The RADO True Shadow Shadow Phantom Watch is part of the brand’s limited edition watch series launched this year. Many well-known designers will cooperate with the brand in depth and focus their personal design vision on RADO True Among the series.
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